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The Behaviour Change Framework

The Behaviour Change Framework is a set of protocols that are applied to programmes of therapy, counselling or coaching to manage the stage of change that the client is currently engaged in.

It is a scientifically established approach that has been proven to help people achieve more meaningful and sustainable behavioural change across a range of endeavours and is a core component of the Science of behaviour Change.

Change is comprised of four distinct stages containing important processes and milestones which build progressively towards the attainment of behavioural, psychological and goal-oriented change.

Effective change is governed by successfully implementing the stage-specific change strategies contained within each phase before moving onto the next step.


During the preparation phase you begin to identify your specific change goals, organise support and introduce baseline tracking.


During the Action phase you gain new knowledge and develop new behaviours in response to old triggers or limiting beliefs.


You move into the Maintenance phase when you have adopted new behaviours but need to actively manage lapses and potential relapses.


Termination marks the phase in which you no longer need to manage lapses now that new behaviours have been permanently replaced with adaptive responses.